Knead started off with a passion for great pizza and a desire to be planet friendly. Simon and Olivia decided to open a food truck to pursue this passion and obviously smashed it. When you love something as deeply as they do, its bound to do well! They continue to run pop up events and cater for events big and small. In December 2022, they decided to pursue their dream of a pizzeria in the heart of Maidenhead.

The pizza restaurant is within a new development and being local to the area, Simon and Olivia are very community focused and have already embedded themselves in the food scene of Maidenhead! When they appointed Blue Feather Designs, Sustainability was of course at the top of the agenda. Simon was very keen on a Hydroponic wall and sourced this and trained in the hows and the how nots in growing their own basil. This became the key focal point of the space and set the tone for the design. Simon loves plywood and all things white and clean! Olivia loves colour and wanted a quirky edge. The challenge was how to keep them both happy!

The design also featured an electric oven Simon sourced (the first of its kind in the UK!) as the new development meant a wood fired oven was not possible and he did not want to compromise on taste! A beautiful deep green became the back drop for the oven setting off the white beautifully. My favourite feature is the stunning terrazzo worktop carefully selected to incorporate the brand colours of green, blue and terracotta. The ceilings were kept in their raw form again reflecting on the organic nature of the produce. The remaining blank canvas was then left for Olivia to get creative with gorgeous quirky artwork and a beautifully subtle watercolour effect mural adorns the walls behind the hydroponic wall and runs through the hallway to the toilets and kitchen.

The final result is a beautifully calming, clean and raw design that is perfect for pizza parties as well as quiet dates or family dinners. It really is a place for everyone and will hold a very special pizza my heart!